Brussels, 5 June 2025 – The European Democratic Party today unveiled the world’s first political ad entirely created using artificial intelligence. This original communication experiment aims not so much to showcase the technology itself, but rather to stimulate reflection on its role – and above all its limits – within a democratic society. The advert shows six actors generated digitally using advanced AI technologies. Seemingly real, these faces utter paradoxical phrases such as “Freedom of speech has no value for me”, “Workers’ rights mean nothing to me”, “I don’t have lungs. Why should I care about climate change?” or “I don’t protest. I don’t vote. I’m not real.” The contrast between the realism of the images and the absurdity of the messages creates an alienating effect. And this is precisely the heart of the project: to demonstrate that artificial intelligence, however sophisticated, has no conscience, empathy or values, and therefore cannot and must not play a decision-making role in democratic processes.
‘We are excited about the opportunities offered by AI, which is why we are deeply aware of our responsibility to shape its development. AI must remain a tool at the service of humanity, not an alternative authority. It is neither good nor bad: its impact depends on how we choose to use it,’ said Sandro Gozi, promoter of the initiative. ‘We choose to use it to inspire critical thinking, democratic awareness and collective responsibility.’
According to the EDP, artificial intelligence is a tool with enormous potential that can help humans in many fields, from medicine to energy, education to communication. But precisely for this reason, it must be regulated, guided and, above all, never confused with an autonomous political entity. The advert is not intended to imitate human beings or replace them. On the contrary, it aims to remind us of what only human beings can do: think in moral terms, fight for rights, care for others, imagine a better future – and govern.
